Small business online marketing is not about building a site and “they will come”. They may only come after getting into the practice of working consistently on a website.
Keywords is the First Step
The first small business marketing tip is the internet site must feature keywords. However, if shoes are sold, understand the following. If anyone enters the word “shoes” into a browser, millions of results will come up. Here’s where long tail keywords come in. They are fundamental-phrases that somebody will search in a browser. A perfect example is “leather shoes”. So if leather shoes is the long-tail keyword, of course shoes are in the results. Long-tail keywords are vital in getting found on the internet.
Google Taking Over the World
Google offers a keyword tool that you can use for free to find these often-used phrases. If “leather shoes” is entered in this tool, Google will display a listing of phrases built around that phrase. The tool will also tell how often a specific phrase is utilized on a monthly basis. It is a good free tool to begin with, but there are more. Others may be better keyword finders, but the aren’t free. The Google keyword tool will return phrases like “red leather shoes”, “where to buy leather shoes” etc. Select the desired keyword phrases to use. It’s best to go for somewhere in mid range of search phrases, say 3,000 to 6,000 / month. Any quantity of searches larger than that will have too much competition. The aim is to get on page one of Google’s search results. This is NOT easy, regardless of what a lot of marketing “gurus” boast.
Google likes web sites that are constantly updated and contain applicable content. So get into the practice of writing at least a 500 word article every day or so, which is keyword-rich. Use keywords inside the initial few words of the intro. Then,use again in the closing paragraph. Depending on the length of the article, use the phrase a couple of times more. If employing advertising through Google AdWords, this will also help Google to serve more targeted advertising to the internet site.
Few Enjoy Step 2
The next step is one that makes many small business owners groan. It is a necessary step of gaining back links. These are the curse of any website owner. There isn’t any fast method to get around building good applicable back links. Do not ever consider purchasing back-links from a link farm, Google knows all about them and will ignore them. In fact, Google will penalize for their use. There are no WordPress add-ons for building back links, only ones that get you back links through “do follow” blogs.
Article marketing is a good way to get back links. Most article directories permit 1 link from an internet site. So again, submit helpful and relevant articles. Submit them either directly to an article marketing site, or to several via a “hub.” Thankfully, they distribute your articles to several sites for you. This doesn’t cost a great deal and could be a time-saving way to gain traction.
Small business marketing tip: Proper online marketing contains plenty of other components not covered here. The above points are the most important and most cost-effective for getting any small business owner started with an online marketing strategy.