Monthly Archives: April 2017

Small Business Internet Marketing Tips That Ignite

Small business online marketing is not about building a site and “they will come”. They may only come after getting into the practice of working consistently on a website.

Keywords is the First Step
The first small business marketing tip is the internet site must feature keywords. However, if shoes are sold, understand the following. If anyone enters the word “shoes” into a browser, millions of results will come up. Here’s where long tail keywords come in. They are fundamental-phrases that somebody will search in a browser. A perfect example is “leather shoes”. So if leather shoes is the long-tail keyword, of course shoes are in the results. Long-tail keywords are vital in getting found on the internet.

Google Taking Over the World
Google offers a keyword tool that you can use for free to find these often-used phrases. If “leather shoes” is entered in this tool, Google will display a listing of phrases built around that phrase. The tool will also tell how often a specific phrase is utilized on a monthly basis. It is a good free tool to begin with, but there are more. Others may be better keyword finders, but the aren’t free. The Google keyword tool will return phrases like “red leather shoes”, “where to buy leather shoes” etc. Select the desired keyword phrases to use. It’s best to go for somewhere in mid range of search phrases, say 3,000 to 6,000 / month. Any quantity of searches larger than that will have too much competition. The aim is to get on page one of Google’s search results. This is NOT easy, regardless of what a lot of marketing “gurus” boast.

Google likes web sites that are constantly updated and contain applicable content. So get into the practice of writing at least a 500 word article every day or so, which is keyword-rich. Use keywords inside the initial few words of the intro. Then,use again in the closing paragraph. Depending on the length of the article, use the phrase a couple of times more. If employing advertising through Google AdWords, this will also help Google to serve more targeted advertising to the internet site.

Few Enjoy Step 2
The next step is one that makes many small business owners groan. It is a necessary step of gaining back links. These are the curse of any website owner. There isn’t any fast method to get around building good applicable back links. Do not ever consider purchasing back-links from a link farm, Google knows all about them and will ignore them. In fact, Google will penalize for their use. There are no WordPress add-ons for building back links, only ones that get you back links through “do follow” blogs.

Article marketing is a good way to get back links. Most article directories permit 1 link from an internet site. So again, submit helpful and relevant articles. Submit them either directly to an article marketing site, or to several via a “hub.” Thankfully, they distribute your articles to several sites for you. This doesn’t cost a great deal and could be a time-saving way to gain traction.

Small business marketing tip: Proper online marketing contains plenty of other components not covered here. The above points are the most important and most cost-effective for getting any small business owner started with an online marketing strategy.

The Secret to MLM Success? Choose the Best MLM Company and Market Smart

If you’re frustrated with your level of MLM success and are trying to find out how to make it all work, read on. Many network marketers are frustrated because they’re either in an opportunity that doesn’t set them up to become successful, or they’re using an outdated, ineffective MLM marketing system.

In this brief article, I’m going to share a few tips with you for finding “MLM success”. Hopefully by the time you’re done reading this, you’ll have some new ideas that you can apply to your business and become more successful as a result.

The first thing that you need to carefully evaluate is the MLM opportunity itself. Many network marketing programs make it extremely difficult to become successful with weak products and poor compensation plans. By choosing your network marketing company wisely, you’re setting yourself up with the best chance for success.

The next factor that plays a major part in whether you become a success or failure is the MLM marketing system you’re using. If you are still trying to build a network marketing business with 80′s tactics such as phone calls, meetings, and prospecting, there’s a much better way. Highly automated marketing systems are available today which streamline the downline building process and make the duplication process much easier.

Lastly, the ultimate factor in deciding whether or not you succeed in MLM is you. Regardless of how good a network marketing opportunity may be, you’ll still need to invest work into the program in order to see results. Ironically, this is something that many networkers fail to realize.

Hopefully this short article has given you some ideas on how you can improve your odds of having MLM success. Get started with a good company, implement a high converting, automated marketing system, and don’t quit!